etracker

etracker is a privacy-compliant web analytics platform that provides comprehensive data tracking without requiring user consent, featuring integrated tag and consent management.

Description

etracker is a comprehensive web analytics platform designed to provide privacy-friendly data collection without compromising on data quality. It offers a complete suite of tools including analytics, tag management, consent management, and server-side tracking, all integrated into a single solution. The platform operates without requiring user consent by using cookieless session tracking and storing data in Germany, ensuring compliance with GDPR and TDDDG regulations. It captures up to 99% of visits and conversions, overcoming limitations from adblockers and iOS restrictions through server-side tracking and custom subdomain options. With features like real-time reporting, behavioral segmentation, and detailed e-commerce analysis, etracker enables businesses to gain deep insights into user behavior and marketing performance while maintaining full data protection compliance.

Features

- Consent-free analytics compliant with GDPR and TDDDG regulations - Cookieless session tracking with data stored in Germany - Integrated tag management for controlling etracker and third-party tags - Built-in consent manager for easy cookie banner setup - Server-side tracking for platforms like Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads - Comprehensive analytics modules including dashboard, onsite analysis, store analysis, UX analysis, marketing analysis, and app analysis - Advanced features like dynamic drill-downs, behavioral segments, scrollmaps, and real-time live journeys - Data pipeline integration with BI tools and data warehouses - E-commerce tracking for shopping funnels, product performance, and store behavior - Setup options for marketers without requiring source code changes

Benefits

- Eliminates data loss from adblockers and iOS restrictions by capturing up to 99% of visits - Provides legally compliant tracking without requiring user consent, reducing legal risks - Offers superior data quality compared to alternatives like Google Analytics - Simplifies marketing technology management with all-in-one tag, consent, and data management - Enables better campaign performance through reliable conversion data for marketing platforms - Supports comprehensive analysis across websites, stores, apps, and marketing channels - Easy integration with common CMS and store systems through plugins - German-based data storage ensures high data protection standards - Flexible segmentation and reporting capabilities for detailed insights - 30-day free trial allows testing before commitment

Links

• Home: https://www.etracker.com/en/