Friendly Analytics
Friendly Analytics is a privacy-friendly Swiss web analytics platform that helps businesses understand their website visitors, optimize conversion rates, and increase revenue without compromising data protection.
Description
Friendly Analytics is a Swiss-based web analytics software offering a privacy-focused alternative to Google Analytics. It prioritizes data protection by hosting data within Switzerland, adhering to Swiss and EU data privacy regulations (nFADP and GDPR). The platform provides professional analytics tools to understand website visitor behavior, track acquisition processes, measure goals and funnels, and ultimately increase website revenue. It leverages the open-source Matomo software, ensuring flexibility and avoiding vendor lock-in. Friendly Analytics also offers personalized advice and support to clients.
Features
User-friendly interface for analyzing website visitor behavior, acquisition channels, goals, and funnels. Compliance with Swiss nFADP and EU GDPR data privacy regulations. No cookie usage or personal data storage, eliminating the need for cookie banners. Based on the popular open-source Matomo analytics platform. Personalized support and consulting services offered, including tracking concepts, goal measurements, and data protection advice. Professional version with additional features like Tag Manager, heatmaps, funnels, advertising conversion export, form analytics, and custom reports.
Benefits
Increase website revenue through improved understanding of visitor behavior and conversion optimization. Eliminate the need for cookie banners by avoiding the setting of cookies and personal data storage, capturing 100% of EU visitors. Ensure legal certainty and data protection through Swiss hosting and compliance with nFADP and GDPR. Benefit from the flexibility and open-source nature of Matomo, avoiding vendor lock-in. Receive personalized advice and support from a friendly and competent team on tracking, goal measurement, and data protection.
Links
- Home: https://friendly.ch/analytics
- Source code: https://github.com/FriendlyDotCH
Details
- Open Source: ✅
- European: ❌
- Country: CH