hotjar

Hotjar is a powerful digital experience intelligence platform that helps businesses understand user behavior through heatmaps, session replays, surveys, and more to improve website and app performance.

Description

Hotjar is a comprehensive digital experience intelligence platform that has evolved into a more powerful tool after merging with Contentsquare and integrating with Heap. It provides a unified, easy-to-use platform designed to help businesses quickly transform user insights into actionable improvements. The platform combines traditional Hotjar features like heatmaps, session replays, surveys, and feedback tools with enhanced capabilities such as funnels and user tests, all aimed at delivering deeper insights into user behavior. It is trusted by over 1.3 million websites and apps globally, offering GDPR and CCPA compliance, and integrates seamlessly with popular tools like Google Analytics, HubSpot, and Jira. The goal is to empower teams to build better user experiences by understanding visitor interactions, identifying issues, and optimizing conversion paths efficiently.

Features

- Heatmaps: Visualize user clicks, scrolls, and movements to identify what works and what doesn't on web pages. - Session Replay: Watch real user journeys to spot bugs, confusion, and drop-offs with one-click summaries. - Funnels: Analyze user drop-offs across key journeys and compare data across devices or segments. - Surveys: Collect and analyze user feedback using AI-powered templates, summaries, and sentiment analysis. - User Tests: Get unfiltered feedback on sites and prototypes without requiring a moderator. - Integrations: Connect with tools like Google Analytics, HubSpot, Optimizely, and Jira via Zapier. - Compliance: GDPR- and CCPA-ready, ensuring data privacy and security. - All-in-One Platform: Combines multiple tools into a unified experience for seamless insights.

Benefits

- Quickly identify and fix usability issues to enhance user experience. - Gain actionable insights from real user data to drive informed decisions. - Improve conversion rates by understanding and optimizing user journeys. - Save time with easy setup, AI-powered tools, and integrated features. - Scale insights across teams with a trusted platform used by millions globally.

Links

• Home: https://www.hotjar.com/