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Plausible

Plausible is a simple, lightweight, open-source, and privacy-friendly web analytics platform that provides essential website insights without compromising user data.

Description

Plausible is an open-source, privacy-focused web analytics platform designed as a lightweight and intuitive alternative to Google Analytics. It offers a simple dashboard displaying essential website traffic metrics without complex configurations or cookie banners. Built with user privacy in mind, Plausible complies with GDPR, CCPA, and PECR regulations by avoiding the use of cookies and personal data collection. Its lightweight script ensures fast website loading speeds, minimizing environmental impact. Furthermore, Plausible is transparent and open-source, allowing users to self-host the service if desired. The platform caters to various users, from individual bloggers and creators to large businesses and agencies.

Features

Key features of Plausible include a simple and intuitive dashboard that provides all important website statistics at a glance, a lightweight analytics script that minimizes website load times, a privacy-focused design that complies with GDPR, CCPA, and PECR regulations by avoiding cookies and personal data collection, open-source code available on GitHub, and options for self-hosting. It offers features such as goal conversion tracking, revenue and campaign analysis, audience segmentation, team member invitation, and dashboard sharing. It also provides email and Slack reports and integrates with Google Search Console. Plausible is designed for ease of use, requiring no prior experience or training.

Benefits

Plausible offers several key benefits, including improved website speed due to its lightweight script, enhanced user privacy through cookie-less tracking and GDPR compliance, and simplified analytics dashboards that require minimal training. The open-source nature ensures transparency and allows for self-hosting. The platform is also scalable, capable of handling websites with a large number of visitors. Its intuitive design allows for quick understanding and actionable insights, while the various integrations with other tools further improve its usefulness. By avoiding complex configurations and the necessity for consent banners, Plausible helps save time and effort for website owners. Finally, the business model focuses on sustainability and supports European cloud infrastructure.

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