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Data Management Platform

A Data Management Platform (DMP) is a centralized system for collecting, organizing, and activating large volumes of first-, second-, and third-party data from various sources. Primarily used in marketing and advertising, DMPs enable businesses to build comprehensive user profiles and create targeted audience segments for more effective campaigns. They offer powerful tools for data ingestion, integration, segmentation, and analysis, often incorporating machine learning for insights and predictions. DMPs focus on managing audience data and typically integrate with other marketing platforms like DSPs and SSPs to activate data-driven strategies. Key features include data normalization, audience segmentation, lookalike modeling, and integration with ad exchanges.

Solutions