Eulerian Technologies

Eulerian Technologies is a unified European marketing platform that combines attribution, analytics, and activation in real-time for data-driven marketing optimization.

Description

Eulerian Technologies is a comprehensive European marketing platform that integrates attribution, analytics, and activation into a unified, real-time solution. It centralizes data collection from both online and offline sources, including server-side and first-party data with CNIL exemption, ensuring reliable and privacy-compliant information. The platform offers advanced features such as multi-touch attribution models, AI-driven insights, and real-time segmentation, enabling users to unify all customer touchpoints and optimize marketing campaigns. With seamless integration through numerous connectors like GTM, Shopify, and APIs, it provides a holistic view of marketing performance, helping businesses make data-driven decisions and enhance their digital strategies.

Features

• Real-time data collection and attribution with server-side and first-party data, including CNIL exemption for privacy compliance.
• Multi-touch attribution models (e.g., Markov-based) and post-view attribution across all marketing channels.
• AI and machine learning capabilities for insights, fraud detection, and predictive analytics to optimize marketing metrics.
• Unified customer touchpoints and cross-device tracking, integrating online and offline data (e.g., CRM, TV, shops).
• Extensive dashboard and widget customization with dozens of visualizations, including flow analysis, heatmaps, and multi-dimensional reports.
• Real-time audience segmentation and activation through hundreds of rules and connectors to media partners like DSPs and SSPs.
• Seamless integration with various platforms via connectors such as GTM, Prestashop, WordPress, Shopify, and APIs for quick setup.
• Data export capabilities to tools like PowerBI, Snowflake, and Google Studio, and support for natural language queries via an AI engine.
• Marketing Mix Modeling (MMM) for predictive performance and budget control, with incremental campaign analysis.
• Cookieless technology and compliance with GDPR, Loi 25, and other regulations, hosted in France for data sovereignty.

Benefits

• Centralizes marketing data into a single platform, reducing the need for multiple tools and lowering costs through integrated modules.
• Provides real-time insights and optimization opportunities with AI-driven analytics, helping businesses improve campaign performance and ROI.
• Ensures data privacy and compliance with European regulations like GDPR and CNIL exemption, offering a sovereign technology hosted in France.
• Unifies KPIs across marketing, sales, and finance, enabling cross-channel analysis and actionable business intelligence.
• Offers seamless integration and quick setup with numerous connectors, saving time and operational effort while maximizing data utility.
• Enhances marketing efficiency through advanced attribution models and audience activation, leading to better targeting and reduced waste.
• Supports predictive analytics and budget management with Marketing Mix Modeling, allowing for controlled and optimized investments.
• Provides a user-friendly interface with customizable dashboards and widgets, making complex data accessible and actionable for all team members.
• Facilitates data-driven decision-making with real-time reporting and export options, improving overall marketing strategy and agility.

Links

• Home: https://www.eulerian.com