Magenta

Magenta is a global social and behaviour change agency that uses human-centred design and behavioural insights to drive sustainable community empowerment.

Description

Magenta is a social and behaviour change (SBC) agency that designs human-centred solutions to empower individuals and communities globally for a safe, healthy, and prosperous future. With over 8 years of experience, it has reached more than 1 million people across 45+ countries through interventions in Africa, the Middle East and North Africa, Latin America and the Caribbean, and Asia. The agency operates from regional hubs in Amman, Mexico City, Nairobi, and Bangkok, collaborating with 50+ partners to apply behavioural insights and human-centred design principles across various thematics. Its 360° approach encompasses research, design, campaign implementation, and knowledge sharing, ensuring sustainable impact. Additionally, Magenta offers the MAGENTA Academy for skill development and publishes resources like 'Changing Stories' to advance SBC practices.

Features

• Human-centred design and behavioural insights applied across diverse thematics
• 360° approach covering research, design, campaign implementation, and sharing
• Global reach with local expertise through regional hubs in Amman, Mexico City, Nairobi, and Bangkok
• Extensive experience with 8+ years, impacting 1 million+ people in 45+ countries
• Collaboration with 50+ partners worldwide for scalable interventions
• MAGENTA Academy for training and skill development in SBC
• Publication of resources like 'Changing Stories' to disseminate insights

Benefits

• Empowers communities to make informed choices for better health, safety, and prosperity
• Drives sustainable and scalable behaviour change through evidence-based methods
• Enhances local impact with deep community integration and trusted partnerships
• Provides comprehensive solutions from research to implementation, leaving no one behind
• Offers training and resources to build capacity in social and behaviour change
• Facilitates global knowledge sharing to advance SBC practices and innovations

Links

• Home: https://www.magentaconsulting.org