EQUATIV

EQUATIV is an end-to-end media platform that uses AI and advanced technology to optimize advertising outcomes for advertisers, publishers, and retailers.

Description

EQUATIV is a comprehensive global advertising technology platform that integrates advanced AI-driven solutions, consumer research, and data intelligence to optimize digital advertising campaigns across multiple channels. The platform offers specialized tools for advertisers, publishers, and retailers, including AI-powered curation, creative ad enhancements, CTV (Connected TV) reach expansion, and retail media solutions. It focuses on improving user experiences and delivering measurable outcomes such as increased attention, comprehension, and video completion rates. EQUATIV's proprietary technologies, like Maestro by Equativ, provide flexibility, control, and transparency in managing deals, targeting audiences, and leveraging first-party data securely.

Features

• AI-powered advertising platform with programmatic AI Agents to automate tasks and reduce planning time by up to 40%
• Proprietary curation platform (Maestro by Equativ) for managing deals, targeting audiences, and enabling first-party data
• Creative ad enhancements for standard formats (CTV, video, display, native) to improve outcomes without additional costs
• Retail media solutions for omnichannel strategies, including on-site and off-site galleries
• Sustainability-focused offerings like GreenPMPs™ for eco-friendly advertising
• CTV ad-serving capabilities to expand reach and optimize performance
• Revenue optimization and monetization tools for publishers
• Integration of consumer research and data intelligence for smarter advertising decisions

Benefits

• Enhanced campaign performance with reported increases in comprehension (56%), attention (56%), and video completion rates (40%)
• Time savings through AI automation, cutting planning time by up to 40%
• Improved user experiences and ad quality across all formats
• Flexibility and transparency in deal management and audience targeting
• Scalable solutions for retail media, helping retailers monetize inventory and agencies access premium data
• Sustainability benefits through green media products, delivering over 50 billion GreenPMPs™ impressions
• Trusted by major global brands, ensuring reliability and industry recognition

Links

• Home: https://equativ.com/